Brand Identity & Logo Design | Building a Professional Brand Image with a Story
🎨 About Brand Design & Confidentiality
Brand identity and logo design often involve new brand launches, trademark registration progress and clients’ trade secrets. To protect our clients’ legal rights and market plans, SenYao Studio never shows related sketches, final designs or design proposals before a project has been officially released.
We are committed to protecting every piece of creative IP – the most critical foundation of trust in building a brand. To understand our design approach and aesthetic, feel free to contact us for a presentation of published projects.
BRANDING STRATEGY
Brand Identity Design
Brand identity design is a key tool for standing out in a competitive market. A carefully designed identity system communicates your core values clearly and greatly enhances brand recognition and trust.
Standard Plan
HK$19,800
Start-ups / SMEs: looking for a complete identity system on a controlled budget.
- 3 design directions (style exploration)
- Bespoke brand typefaces (Chinese & English + secondary typeface)
- Colour system (primary + secondary palettes)
- Brand guidelines (VI Guide)
- 1 set of business card, letterhead and envelope
- 8 revisions
MOST POPULAR
Premium Plan
HK$26,800
Large organisations / companies: need richer visual concepts, more application design and a longer revision buffer.
- 5 design directions (style exploration)
- Bespoke brand typefaces (Chinese & English + secondary typeface)
- Colour system (primary + secondary palettes)
- Brand guidelines (VI Guide)
- 1 set of business card, letterhead and envelope
- 12 revisions
Custom Plan
HK$8,800+
Specific needs: for clients who already have a logo and only need specific design items (e.g. website, event identity, brochure).
- Quoted by project scope
- Flexible number of revisions
- Dedicated one-to-one contact
PROFESSIONAL REDRAW & REFINEMENT
Existing Logo Rebuild & Refinement Services
Lost your logo’s original design files (AI, EPS)?
We offer professional logo rebuild and restoration, converting low-resolution images into high-quality, print-ready vector files.
Logo Redraw
HK$680 / job
- For clients who only have a low-resolution / bitmap logo
- Professional tracing and vectorisation of the logo artwork
- Output formats: AI, PDF
MOST POPULAR
Logo Refinement
HK$980 / job
- For fine-tuning and optimising an existing logo
- Professional tracing and vectorisation
- Includes 2 rounds of detail revisions
- Output formats: AI, PDF
Brand Guidelines (VI Guide)
HK$3,980 / job
- Establish brand usage rules and standards
- 8–12 page brand manual
- Includes colour, typography and spacing standards
- Output formats: AI, PDF
PRICING PLANS
Logo Design Plans
Professional design – a one-stop service from concept to final artwork.
Basic Plan
HK$2,380 / job
For clients on a smaller budget with a clear initial idea of the design direction.
- 2 concepts, 1 initial draft each
- 3 revisions (after the chosen style is selected)
- Delivered in 3–5 working days
- Source design files (AI, PNG, JPG)
MOST POPULAR
Standard Plan
HK$4,980 / job
For SMEs wanting more draft options and visual application references.
- 3 concepts, 1 initial draft each
- 5 revisions (after the chosen style is selected)
- Delivered in 5–7 working days
- Design mockups: visualisations across multiple application scenarios
- Source design files (AI, PNG, JPG)
Premium Plan
HK$9,880 / job
For clients who need in-depth brand identity planning.
- 5 concepts, 1 initial draft each
- 10 design revisions (after the chosen style is selected)
- Delivered in 7–14 working days
- Design mockups: visualisations across multiple application scenarios
- Brand guidelines (including colour specifications, clear space, etc.)
- Source design files (AI, PNG, JPG)
For special requirements or bulk orders, contact us for a custom quote.
NEW TECHNOLOGY
AI Logo Generation Plan
A fast-start option designed for start-ups and small brands. We use large-scale AI models to explore styles across multiple dimensions, then our designers curate the results with a professional eye – locking in your brand’s visual direction within 24 hours.
- 5 AI-generated concept prototypes
- Hand-picked by a professional designer
- Initial delivery within 24 hours
- High-resolution style references provided
Fee: HK$880 ✨ Limited-time offer
* This plan is for style exploration only and does not include vector source files or manual detail revisions. For a complete brand design, we recommend our Standard plan or above.
SERVICE WORKFLOW
Logo / Brand Design Process
Step 1: In-Depth Brand Analysis & Design Strategy
Before starting your logo/brand design project, we’ll talk with you to fully understand your brand positioning, business philosophy, core values and target audience. Based on this key information, we’ll plan the logo design direction and visual style that best stand out and precisely reach your target customers.
Step 2: Core Design Principles
- Typography: consistent with the brand’s tone and effectively reinforces brand recognition.
- Simplicity: the logo should stay simple and clear – easy to recognise and remember.
- Scalability: the logo must display clearly at different sizes and across all kinds of media.
- Colour: appropriate colours that avoid harsh tones and visual strain.
Step 3: Choose Your Logo Style
Depending on the plan selected, we provide reference images and/or initial design drafts:
- Moodboard: style examples from online sources, used to confirm the design direction.
- Draft: digital initial concept sketches.
Step 4: Detail Adjustment & Refinement
Once the final direction is chosen, we fine-tune colour and layout, adjust image proportions and refine typography to ensure the design fully meets your expectations across different applications.
Step 5: Final Artwork & Delivery
- Vector formats (AI, EPS, PDF): for print, advertising and unlimited enlargement. Scales infinitely without loss; crisp lines.
- Raster formats (PNG, JPG, GIF): for web, social media and digital media. Small file size, but pixelates when enlarged.
Service Notes & Terms
1. Initial drafts and revisions
We commit to providing a first concept draft based on your requirements. If the design style doesn’t meet your expectations, you may request a free second draft adjustment; if further changes are still needed after the second, you may request a free third draft adjustment.
* These free adjustments apply only to the overall direction of the design style. They do not cover major changes to text content or an expansion of project scope.
2. Project termination and deposits
If, after three concept drafts have been submitted, the client is still unable to confirm a final design, the project order will be terminated immediately. In this case, all payments made by the client (including deposits or full prepayment) are non-refundable, and we will not provide the client with any designed files or source files.
3. Client response time limit
After the initial draft is submitted, the client must provide written feedback or instructions within 30 calendar days. If no written reply or instruction is received from the client after 30 calendar days, the order will automatically be deemed completed and accepted unilaterally by the client. The client must pay any outstanding balance and may not dispute this termination or the design results; we will then deliver the files as agreed.
